May-Lóag Whiskey | Personal Work

In this personal work of the brand May-Lóag Whiskey, I wanted to explore a different route not normally taken by whiskey brands utilising more colourful backdrops. This approach has become quite popular with brands in different sectors including food and cosmetics. The goal is to bring a bold and vibrant feel while still maintaining a premium look to the product. This lines up with how the brand themselves describe their whiskey, from a press release with Irish whiskey Magazine, “Our bold use of barrel finishes and combinations of fine malts and grain spirits result in an exciting, yet approachable range to entice customers of all tastes.”

Photoshoot Requirements:

  • Products: May-Lóag 10 year old Diamond whiskey.

  • Style: Clean, bold colourful backdrops with exploration of light and framing.

The Hero Shot:

  • A wide shot suitable for use in landscape and portrait.

  • Product standing powerful in a shaft of light.

  • Play on shadows to showcase the unique cork top horns.

Wide Shot:

  • A straight one wide shot.

  • Simple lighting with long side shadow and glow.

  • Creative lighting for the backdrop for focused interested on the bottle.

Top Down Shot:

  • A different angle to showcase the cork top horns while showcasing details of the whiskey.

  • Full colour backdrop for expandibility

Label Closeup:

  • The classic label closeup dutch angle but with a colour backdrop spin.