May-Lóag Whiskey | Personal Work
In this personal work of the brand May-Lóag Whiskey, I wanted to explore a different route not normally taken by whiskey brands utilising more colourful backdrops. This approach has become quite popular with brands in different sectors including food and cosmetics. The goal is to bring a vibrant feel while still maintaining a premium look to the product. As the brand has quite a lot of use of yellow, I chose a yellow tone for the backdrop.
Photoshoot Requirements:
Products: May-Lóag 10 year old Diamond whiskey.
Style: Clean, colourful backdrops with exploration of light and framing.
A moodboard of some inspirational photos ranging from what similar competitors are currently doing and also stretching out to industries with no ties to the whiskey market which could still work for May-Lóag’s brand values.
The Hero Shot:
A wide shot suitable for use in landscape and portrait.
Product standing powerful in a shaft of light.
Play on shadows to showcase the unique cork top horns.
Wide Shot:
A straight one wide shot.
Simple lighting with long side shadow and glow.
Creative lighting for the backdrop for focused interested on the bottle.
Top Down Shot:
A different angle to showcase the cork top horns while showcasing details of the whiskey.
Full colour backdrop for expandibility
Label Closeup:
The classic label closeup dutch angle but with a colour backdrop spin.