Northcross Whiskey
Capture the new Northcross Triple Wood Irish Whiskey in its natural element, in and around the Great Northern Distillery in Dundalk, Ireland. We want to use local scenery to tell the story that roots the product to Dundalk in an authentic way. We’re looking for a more “journalistic” tone as opposed to an overly “staged” studio-looking tone.
Photoshoot Requirements:
Products: The bottle and the bottle with glass in various environments
Locations: Great Northern Distillery, Dundalk Boardwalk, Flagstaff Viewpoint, Soldier’s Point
The moodboard was made up of a mix of inspirational product photos and distillery led imagery. When it came time to do the photoshoot in the distillery we were limited on access and what we could photograph. The feel from these photos was to lean more on the natural / real feel within the scene rather than studio critical lighting.
On Location Requirements:
Bottle full and unopened at all times.
A mix of photos with and without glass.
A key photo of Flagstaff to be used as inspiration for an artistic sketch for branding.
A mix of glasses with and without ice.