Stay Hydrated this Summer!
Even your skin needs hydration after a fun day in the sun
Yon-Ka Summer Hydrate Campaign Personal Work
In this personal campaign for Yon-Ka's Hydrating Boost range, I wanted to create imagery that captured the feeling of healthy, refreshed skin during the summer months. The concept centred around restoring hydration after time spent in the sun, showcasing both the Hydrating Boost Set and the Phyto Aromatic Treatment Mist as essential products for maintaining a radiant complexion.
To bring the concept to life, I created a series of lifestyle-inspired sets that reflected different moments of a summer skincare routine. The products were photographed poolside to evoke relaxation and self-care, styled within an open beach bag spilling onto a towel to suggest a day spent by the coast, and finally showcased together on a sandy beach setting to reinforce the campaign's connection to summer travel and outdoor living. Each scene was carefully styled to feel aspirational yet relatable, highlighting the products in environments where customers would naturally use them while maintaining a clean, premium aesthetic throughout the campaign.
Photoshoot Requirements:
Products: Yon-ka Hydrating Boost & Photo-Aromatic Treatment Mist.
Style: Summer vibes, beach, poolside, sunny day
The Group Shot:
Beach scene with all products ready to hydrate
Product standing powerful in a late afternoon light.
Play with beach props and out of focus plant life for depth in the scene and add some realism
Top Down Shot:
Insinuate products emptied out from beach bag on towel under the cover of a palm tree or in shade from the sun.
Keep props relevant so relates to other photos in the series
Poolside Shot:
Simple single photo of the Photo Aromatic Mist alongside a pool
If possible, achieve water look in camera
Props to be included, hair clip, towel and sunglasses
